Andi Eaton

Southern Design Week With Founder Andi Eaton

by Micah Haley on May 19, 2015


Andi Eaton is the founder of Southern Design Week, the premier fashion event that takes place twice yearly in New Orleans. We spoke at Second Line Stages just after the conclusion of the Fall/Winter 2015 season. You can listen to our conversation in its entirety on The SceneCast at

Micah: Andi! Tell me about how this spring’s week of fashion kicked off.
Andi: We kicked off the week with a brunch celebration at Tivoli & Lee at the Hotel Modern. It was hosted by Flying Fox, which is a local New Orleans handbag line that designed the NFL-approved clear purses last year. The founder’s name is Tiffany Napper: her brand really exploded after that product came out. Now she’s moved into really beautiful leather bags. She did an opening presentation during the brunch and had some amazing folks there.There was some great food, a lot of Instagrams from bloggers going on. Just some really great folks getting to meet-and-greet with some of designers that were showing throughout the week.

M: Everything moved to Gravier Street Social next?
A: We had two shows there on Sunday night. The first was Megan Mitton, an emerging designer going to school in Alabama. She’s from Shreveport so she wanted to come home and show her senior collection. Her garments were absolutely beautiful and she is going to be a star. After Megan’s opening show, we had local songbird Robin Barnes perform. She just launched her own clothing line. It’s called Fit By You and it’s athletic wear. Robin created a line after having some pretty serious health issues about a year ago. She had Miss Louisiana as one of her models, some local on-air celebs as some of her models. It was a really fun, high energy close to that day.

M: Where were you at on Tuesday?
A: We were at the Transportation Revolution, which is the Ducati and Triumph Dealership. We really got excited about using that venue. Their showroom is just absolutely beautiful. The products they offer stand out. We had two designers that evening. We opened with an emerging designer named Destani Hoffman. She did some wildly cool avant garde dresses. A lot of black and white conceptual pieces that really went well with the motorcycle showroom. And then, the headliner of that night was Stevie Boi. He was actually in all week long and he kicked off the first big runway show.


M: He’s kind of a big deal.
A: Stevie Boi is a big deal. He’s actually from Augusta, Georgia. He’s a Southern boy at heart. When he was sixteen, he was making custom sunglasses and he had a pair picked up by Italian Vogue. Not only did they run a photograph with the glasses, they ran them on the cover of the magazine. So he went from being a kid in Augusta, Georgia to being hired immediately by Lady Gaga to become one of her costume designers. He has been doing a lot of styling work for Madonna. He just styled the cover for Cosmopolitan featuring Madonna. So he’s just had some really, really big successes. Stevie is a very hard worker. He’s entrepreneurial, super smart and really down to Earth. He’s just a lovely gentleman doing really cool stuff.

M: What happened on Wednesday, March 18?
A: Wednesday was presented by Mignon Faget, who’s a local jewelry superstar. Mignon has stores all around Louisiana and does beautiful work herself. Mignon wanted to sponsor a night that was about local and up-and-coming artisans. So, Wednesday night was a mash up of sorts. There was a market, which featured three local makers: Beneath the Bark, Edge Studios and Hunt Collective. All are local jewelry or apparel designers. So those three presented their work in a market format. You could come in and shop, try things on, meet the designers and have some cocktails. with those folks and really just kind of have an experience of those brands.

Next was a the collection presentation by Krystal Frame. Her line is called K Frame. She’s been around Southern Design Week for quite a few years. She’s just a little superstar. She’s twenty-one years old and is really about to make it really big. She presented her collection and then the night closed with music from Ships of Fools, which is a collective of musicians from Baton Rouge.

M: Thursday’s up next. March 19th. Where were you?
A: We were at the Mallory Page Studio, which is Mallory Page Rodrigue’s gallery on Julia Street. Mallory’s a painter who does absolutely beautiful work, and she launched a book called The Alchemy Never Starts or Stops. It’s a collection of her paintings and writings, a beautiful coffee table book. The night closed with the collection presentation of Courtney Marse, who does engineered prints. So she’s got an MFA in textile design from LSU and she takes photographs or illustrations and deconstructs them, creates her own prints and then creates garments using those prints. Really cool stuff. This is her second collection and she’s hit the ground running, focusing on specific styles so that she can rotate in new prints every season.

M: And wrapped up the week on Friday, March 20th at the Joy Theater.
A: There were six designers that showed on Friday, paired with three local DJs. The energy was high and there was dancing in between each collection presentation. It opened with C-Major by Anne Cassidy and then went to the incubator group from a company called the Wild Life Reserve, which is run by Tabitha Bethune. Tabitha has four designers that she’s working with in the incubator program right now and those four designers all showed their collections in that show on Friday night. Those lines are Ottilie Broadmann by Elsa Broadmann. She does women’s wear that’s super sophisticated. NOLA Grown, which is a t-shirt line that Tabitha’s consulting with through the incubator program. And then, there’s a line called Lady Ann which is specifically absolutely gorgeous garments specifically designed for women that are taller. She started with one product, which was leggings, and now she’s moved to denim, skirts, dresses and all sorts of beautiful things for taller gals. The fourth line is called Onyii & Co. What she’s done is taken indigenous textiles and created really cool women’s contemporary wear using more indigenous, tribal type textiles. Those four showed their collection together in the incubator group and then Tabitha’s line the Wild Life Reserve closed the night.

M: What’s next for Southern Design Week?
A: This summer, we’ve got a teen fashion camp with the Contemporary Art Center. I’ll be the lead instructor but I’ll be having all sorts of guest educators coming in. The students are all fifteen to seventeen year old high school students that are electing this program because they have an interest in potentially going into either fashion design or styling or fashion production when they go to college. So that’ll be a lot of fun. We’re going to be doing some history of fashion with them and then also fashion production. They’re going to put on their own show. We’re going to do fashion photoshoots. We’re going to take them and do an editorial shoot, get them to work that shoot and see where how that whole process works.

Find out more about Southern Design Week at And follow Andi Eaton on Twitter and Instagram at @Ouiwegirl.



Mitton.6b4eaa144e17ac3eff03c96d06c53334203Andi Eaton recaps Southern Design Week’s Fall/Winter 2015 collections, including Lady Gaga’s designer Stevie Boi, Courtney Marse, Ottilie Broddman and Tabitha Bethune, along with a splash of great events.
The SceneCast is the official podcast of Scene Magazine, the entertainment magazine. Find out more at Email us at


0:50 – Intro
2:09 – Sunday at Tivoli & Lee / Hotel Modern – Collections from Fit By You and Megan Mitton
9:36 – Tuesday at Transportation Revolution – Collections by Stevie Boi, Destiny Hoffman
15:12 – Wednesday at Gravier Street Social – Collection by K Frame, Market
18:04 – Thursday at Mallory Page Studio – Collection by Courtney Marse, Mallory Page’s The Alchemy Never Starts Nor Never Stops
19:40 – Friday at the Joy Theater – Collections by C. Major, Tabitha Bethune/Wildlife Reserve, and Savoir Faire incubator designers Lady Ann, NOLA Grown, Onyii & Co, and Ottille Broadman
26:55 – Coming This Summer: Southern Design Week’s Teen Fashion Camp
28:55 – This Fall: Southern Design Week Spring/Summer 2016



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Southern Design Week 2014

by Arthur Vandelay on October 29, 2014

SCFDThe South’s premier fashion event, Southern Fashion Week Spring/Summer 2015 runs from November 3-9. Expanding out from New Orleans, founder Andi Eaton kicks off a new project to highlight the work of Southern-based designers and those influenced by the South.

To become a member of the Southern Coalition of Fashion & Design and to buy tickets for Southern Design Week, go to But before attending the shows, here’s a look at the designers.

Annie Etzel
Annie E. Apparel

Annie Etzel has grown up in the South. Her clothes are an expression, incorporating shapes and silhouettes to create eye-catching and unique garments. The inspiration is not from one source but many. The women she designs for are everything but common. Inspired by the Southern woman, the vision is complex, glamorous, and more than meets the eye. Each garment is as intricate and detailed as every woman.

Annie Etzel 1Aza-Ziegler-2-web

Asa Ziegler
Calle Del Mar

California native, Brooklyn-based designer Aza Ziegler had an early start. At age twelve she was featured in Women’s Wear Daily for her one-of-a-kind skirt line. Ten years later, Ziegler graduated from Pratt Institute and released her first collection. In 2014, she received a fellowship to join the Brooklyn Fashion and Design Accelerator as a Junior Fellow and Zeum Magazine just named her “one to watch.”

There’s more!


SNEAK PEEK: Andi Eaton’s New Book ‘New Orleans Style’

by Michelle Preau on September 16, 2014

Screen-shot-2014-08-18-at-7.57.34-AM-webNew Orleans designer Andi Eaton just published her first book New Orleans Style. Eaton is an occasional contributor to Scene who also has a boutique called Hazel and Florange. She is also founder of the Southern Coalition of Fashion and Design (SCFD) and founder of NOLA Fashion Week.

New Orleans is quickly building its own fashion capital with its own southern style. Eaton’s book will appeal to local Louisiana fashionistas and history fans alike. The book showcases the city’s unique style and celebrates the southern fashion history.

You can purchase Andi Eaton’s New Orleans Style for $19.99 at There’s more!


Southern Design Week to Debut November 3-9

by Michelle Preau on September 5, 2014


Regional fashion weeks have become fashionable, popping up everywhere across the country. Now the newly formed Southern Coalition of Fashion and Design (SCFD) is launching a new branded event, “Southern Design Week.” The new fashion week will debut this year from November 3-9.

Southern Design Week is a new project from NOLA Fashion Week founder Andi Eaton, who plans to showcase Spring/Summer 2015 collections from established and upcoming designers across the Southern region. Eaton also has a new book debuting in October entitled New Orleans Style.

Southern Design Week will feature a week of presentations, runway and special events at handpicked locations that spotlight New Orleans’ history and charm. New Orleans painter James Michalopoulos’ Old New Orleans Rum Distillery will be the central location for runway shows. Southern Design Week hopes to stand in contrast to other shows that put emphasis on retail as a key component. Southern Design Week’s overall goal is to support the Southern design community and help it grow.

Collections for the shows are set to premiere to an audience of boutique buyers, bloggers, media and trendsetters. The collections will have high priority on the designers, both established and emerging, and the process of creation.

Southern Design Week will be held November 3-9 in New Orleans at the Old New Orleans Rum Distillery. Additional venues and schedule of events are coming soon. For more information and membership passes visit


NOLA Fashion Week Founder Andi Eaton to Publish New Book ‘New Orleans Style’

by Susan Ross

NOLA Fashion Week founder and Scene contributor Andi Eaton has just finished a new book. Entitled New Orleans Style, the fashion tome from the New Orleans-based fashion writer and designer will hit bookstores this October. “The book focuses on both historic style – jazz-era legends, Carnival couture and traditional southern dressing, for example – all […]

Festival Fashion at Jazz Fest

by Andi Eaton

It was a thunderous afternoon when Joe Cocker took the Woodstock stage forty-three years ago in a tie-dyed v-neck with his version of a skinny bootleg jean. The following morning, after Crosby, Stills, Nash & Young played through the night, Jimi Hendrix, in his now iconic fringe-tasseled cape, closed the weekend with “The Star-Spangled Banner.” […]

Muses: NOLA Fashion Week 2012

by Andi Eaton

Today’s version is the eyeglass versus the sunglass, and they’ve become a serious part of my go-to style.  I wear my Ray-Ban Wayfarers. They’re the glasses my dad wore when I was seven. He’d leave the house at five in the morning with a briefcase, a stack of those grid-style notepads engineers always carry, a […]