Baton Rouge River Center


The 2015 Miss USA Pageant Will Return to Baton Rouge Sunday, July 12. It will be recorded live from the Baton Rouge River Center and appear on NBC 8-11 pm ET. Below is the Miss USA Pageant Press Release.

New York, NY – April 14, 2015 – NBC, Donald J. Trump and Paula M. Shugart, president of the Miss Universe Organization, announced today that the 2015 MISS USA® Pageant will take place in Baton Rouge, La.  After the success of last year’s telecast, the MISS USA pageant returns to air LIVE from The Baton Rouge River Center Sunday, July 12 (8-11 p.m. ET) on NBC.

“The 2014 MISS USA® Pageant delivered an unprecedented amount of national and international exposure for Baton Rouge, taking its reputation for tourism and business opportunities beyond the local level,” says Trump. “This year’s pageant will be no different. Continuing our partnership guarantees another sold-out show that will provide Louisiana’s capital with another three hours of primetime television coverage,” adds Trump.

“There is always a genuine feeling of true hospitality when visiting Baton Rouge,” says Shugart. “We have created an incredible partnership with the city, and are honored to have the responsibility of sharing what their community has to offer through our worldwide telecasts,” adds Shugart. “Baton Rouge was recently named one of the Top 10 Happiest Cities in America by the National Bureau of Economic Research, which is no surprise to us. We truly cannot wait to go back.”

The Miss Universe Organization will return to the “Capital City” to produce the 2015 MISS USA® Pageant after the tremendous results from last summer. The 2014 MISS USA® broadcast and its events leading up to the show placed Baton Rouge on a world stage, bringing the city unparalleled exposure which vastly increased web traffic and created countless mentions in news and social media. The telecast shared the best of Louisiana’s vibrant culture and featured its lively music scene, unique food and proud people. On the night of last year’s pageant, hotels showed their largest surge in revenue, with an increase of 25 percent from the same day in 2013. Furthermore, it was reported by local news to be a “tourism victory.”

“Last year’s pageant was great exposure for Louisiana. We showed off Louisiana’s unique culture, abundant leisure opportunities and delicious seafood,” Lt. Governor Jay Dardenne said. “We are excited to have the Miss Universe Organization back in 2015 to share our one-of-a-kind hospitality with the contestants and the pageant’s millions of television viewers.”


Mayor-President Melvin L. “Kip” Holden said, “There are so many things about the return of MISS USA to Baton Rouge that are unprecedented, but one of the most memorable from last year which we will again see was the fantastic exposure it gave Baton Rouge and Louisiana as a great tourism destination. There was a national social media buzz about this event all week as the contestants made local appearances. I’m going to predict this year will be even better now that everyone has seen how much entertainment MISS USA brings to Baton Rouge.”

“We are elated that the pageant is returning to Baton Rouge. Visitors, contestants and the nation alike saw the uniqueness of Baton Rouge’s attractions, food and culture last year,” said Paul Arrigo, president and CEO of Visit Baton Rouge. “With so much more to see and do in Baton Rouge, we cannot wait to showcase everything else our great city has to offer.”

There’s more!



As if the now-legendary AMC series The Walking Dead, wasn’t exciting enough, Skybound Entertainment has now designed a riveting survival course based on the show. The Walking Dead Escape is a unique experience for those who have always dreamed of a zombie invasion and would love to be immersed into the world of The Walking Dead. After the event’s booming success in 2012 at the San Diego Petco Park, and in 2013 in New York where The Walking Dead Escape was integrated aboard the aircraft carrier USS Intrepid, Skybound decided to bring the experience to fans around the nation. On Tuesday, March 18, Mayor Kip Holden announced that on April 24 the zombie apocalypse will be coming to The River Center Arena in Baton Rouge.

Tickets for this thrilling event hosted by Skybound Entertainment and Monster X Tour can be purchased online at or


Cirque du Soleil: Alegria

by Brittney Franklin on January 5, 2011

Since 1984, Cirque du Soleil has captivated audiences with twenty-two permanent and touring shows around the globe. With another show opening next summer at Radio City Music Hall in New York City, along with a stop at the Baton Rouge River Center next week on Wednesday, January 5, the acrobatic juggernaut shows no signs of stopping.

“The really cool thing about Cirque du Soleil is we pride ourselves on being innovative, both as a company and individually within the show,” says Sheryl-Lynne Valensky, assistant artistic director of Cirque du Soleil: Alegría, a show created in 1994 for the tenth anniversary of the entertainment company. “The really nice thing about Cirque is that it is very unique. We put together a traditional circus and musical theater and then everything that’s sort of abstract, throw it all in a pot, mix it up and then you get a Cirque du Soleil show.”

Valensky started working with the company during the big top run of Saltimbanco, a show focusing on the inhabitants of a hustling and bustling metropolis, the first to be transformed for an arena setting. After working in the show Corteo, which made its North America debut in 2005, she came to Alegría in 2007. Alegría is one of Cirque du Soleil’s most popular touring shows today. “The word ‘alegría’ comes from the Spanish. It means jubilation and celebration. So our show is about celebration and about what the human body can do,” she says.

“In 1994, when the show was created, it was around the time of the explosion of the internet and new ways of doing business,” Valensky continues. “One of the things we look at in the show is conflict. How you have these traditional values, traditional ways of doing things and traditional society, and how that mixes youth and everyone wanting change and to reinvent and recreate. So throughout the show as you’re watching the acts, we have lots of other things going on onstage and we have characters on the show that represent these two views and how they interact. We try to tell a story as well as dazzle you with the amazing things people do on the stage.”

There’s more!