LFEA

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The long-awaited results of a new film and entertainment economic impact study, funded by LFEA’s “Here’s My Two Bucks” Kickstarter campaign, are finally in. Yesterday, the new study conducted by HR&A Advisors were made public and the results are impressive, including the economic impact of international tourism induced by film and television shows like Focus and American Horror Story that are set in Louisiana (although because the most recent data was from 2013, it excludes the impact of NCIS: New Orleans, the new show which is now one of the most popular worldwide).

You can read the report in its entirety here.

Here is the joint press release from LFEA and the MPAA. More to come as we closely review the study.

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WASHINGTON, DC – Today, a new statewide economic and fiscal impact analysis by HR&A Advisors, Inc. (“HR&A”) reveals that the Louisiana State Motion Picture Investor Tax Credit supported up to 33,520 jobs, generating up to $1.2 billion in personal income, and up to $4 billion in economic output in 2013.

These figures include both production spending and visitor spending attributable to motion picture- and- television- induced tourism.

Since the inception of the credit in Louisiana in 2002, Louisiana’s motion picture and television industry has flourished, attracting major productions to the state and creating long-lasting ancillary benefits. From 2002 to 2013, total Louisiana motion picture and television production employment increased by over 5,000 jobs, with estimated full credit/calendar year 2013 production spending topping $1 billion. Significant infrastructure investment has supported the growth of the industry, with three large purpose-built studios—Second Line Stages (New Orleans), Celtic Media Centre (Baton Rouge), and Millennium Studios (Shreveport) — established across the state.

In 2013, production spending associated with the Credit significantly benefited the Louisiana economy, supporting 10,800 jobs, generating $471.2 million in personal income and $1.6 billion in economic output. This high-level of production introduces Louisiana to audiences across the nation and around the world, increasing tourism that benefits local businesses and workers. In fact, based on a survey of 1,381 recent visitors to Louisiana, the HR&A study finds that 14.5% of domestic, out-of-state, leisure visitors can be considered motion picture- and/or television- induced tourists. In 2013, visitor spending attributable to motion picture- and television- induced tourism in the state supported up to 22,720 jobs in Louisiana, generating up to $766.6 million in personal income and up to $2.4 billion in economic output. These figures come on the heels of an announcement from Lieutenant Governor Jay Dardenne that 2014 was another record year for Louisiana tourism.
There’s more!

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Large New Film Facility Opens in New Orleans East

by Jordan McGuire on March 12, 2015

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A ribbon cutting ceremony was held this week commemorating the opening of FilmWorks New Orleans, a new film production facility that is now available in New Orleans East.

FilmWorks New Orleans offers thirty-seven acres of flexible indoor and outdoor space, including a 20,000 square-foot stage, a 406,000 square-foot backlot, two floors of 92,000 square feet of mill/work space each, extra storage and warehousing space, as well as acres of usable green space.

Although New Orleans already has several film facilities, including the first built-for-purpose soundstages at Second Line Stages, Quixote Studios New Orleans, the soundstages at NIMS Center and the re-appropriated space at NASA’s Michoud assembly facility, the film industry continues to demand more space.

“We are proud to contribute to the growth of the film industry in New Orleans, and we truly appreciate the incredible community support we’ve received,”  FilmWorks president George Steiner said in a press release. “FilmWorks New Orleans’ flexible studio space will help ensure that we continue to draw major film projects to the area.”

“The film industry is decentralizing away from its origins in Southern California and relocating to new places across the country, particularly Louisiana. As a result, people are migrating to Louisiana, and tourists are visiting because of the near constant exposure to our authentic culture in films and on TV,” said Will French, president of the Louisiana Film & Entertainment Association. “We are excited to see a new production facility open in New Orleans. It is the surest sign that our motion picture tax credits are working and creating new jobs for Louisiana.”

film-works-webThe property was once the main headquarters and distribution center of MacFrugal’s, a discount outlet chain, which burned down in 1996. Several years later, the property was purchased, restored and utilized as a warehouse. Steiner, who has been in the film industry for more than forty years, has led the transformation of the space.

For more information about FilmWorks, visit www.FilmWorksNewOrleans.com.

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LFEA Announces ‘Here’s My Two Bucks’ Campaign

by Arthur Vandelay on September 18, 2014

IMG_8127-webThe Louisiana Film & Entertainment Association has announced a new campaign, dubbed “Here’s My Two Bucks.” The film industry organization made the announcement via email to members of the film industry. “We know that the film industry has a positive impact on Louisiana’s economy. A billion dollar impact every year. Now, we need to prove it,” the email said.

The first phase of the campaign involves fundraising through Kickstarter. The popular crowdfunding site will be used to fund and raise awareness for a “landmark study” that the email says LFEA “anticipates will show how much the film & entertainment industry benefits Louisiana.” The Kickstarter will go live on September 29.

With the fiscal session of the Louisiana legislature still more than eight months away, the timing of the campaign indicates the increased organization and growing influence of the film industry in Louisiana. The industry, which was almost nonexistent ten years ago, now has circa one billion dollars of direct economic impact on the Bayou State each year. That direct impact from the film productions themselves to the local economy is well documented by State-mandated audits. It looks like the new landmark study referenced in LFEA’s email aims to examine the ancillary benefits to Louisiana’s economy, the indirect impact that is not currently accounted for by the State, but that would not exist without the entertainment industry.

Rather than simply asking for donations for a cause or project, Kickstarters offer prizes in exchange for donations, creating a direct value proposition for supporters. Not only will backers be supporting a cause, but they will receive some benefit in return. Common Kickstarter prizes include both physical items like shirts and experience-based prizes, where the backer is offered access to an experience that may otherwise be out of their reach. The “Here’s My $2” prizes have yet to be announced, but the email also mentions prizes will be announced on the campaign’s Facebook page at facebook.com/heresmytwobucks. The campaign’s domain, heresmytwobucks.com, redirects to the Facebook page now.

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“This campaign seeks to highlight not only the benefits to our growing industry, but many of the other businesses and residents it positively affects worldwide,” the email says. The email features a photo of a family with the city of New Orleans in the background, along with a photo of background actress Susie Labry, a long time vocal supporter of Louisiana film who has been active in the industry for a decade.

The rallying call #keepusrollin is also present in the email. The familiar social hashtag was widely adopted across Louisiana during the entertainment industry’s last legislative push.

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SUPPORT FILM: Take The LFEA Brain Gain Survey

by Michelle Preau on September 16, 2014

LFEA-logo-webLFEA is holding a “Brain Gain” Survey to ask participants who they are and why they chose Louisiana for their careers, both in entertainment and in other sectors. The goal is to compile data on how the entertainment industry is helping to keep smart, talented, entrepreneurial people in Louisiana’s workforce.

“Our most powerful tool is data and information,” says Keli Williams of The Tatman Group, a lobbying firm who represents LFEA. “We can talk about why film is good until we are blue in the face, but it’s the statistics – the graphs and pie charts, the spending figures and the job numbers – that are the most convincing to state government officials, budget committees, governors and the like.”

“It’s not unusual for a state legislator who knows nothing about the film industry to think that a good way to save money for the State [government] would be to cut back on film incentives,” says Williams. “But, once we educate him or her and show data – like how the film industry is helping to reverse the damaging effects of population loss and out-migration (aka “brain drain”), they begin to appreciate just how important the film industry is to the state’s economy.”

“‘Brain Gain’ is just one piece of the puzzle though,” says Williams. “We are also studying overall economic impacts, induced tourism benefits, industry conglomeration analytics, advertising dollar equivalents, infrastructure growth, and increased brand awareness, to name a few. Brain Gain is different and more challenging in some respects, because it requires us to reach out and find the individuals and gather their stories.”

You can take the Brain Gain survey by clicking here.

To learn more about LFEA visit lfea.org.

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LFEA Teases New #KeepUsRollin Campaign Event

by Michelle Preau on August 19, 2014

bucks-headerMark September 16 on your calendar. The Louisiana Film & Entertainment (LFEA) sent out a save-the-date email yesterday to stakeholders in the film industry, promising a special announcement. While details are sparse for now, a few clues can be gleaned from the email. Under the new blue LFEA logo is the familiar hashtag #KeepUsRollin, which was widely adopted by supporters of the Louisiana entertainment industry during the 2013 fiscal session of the Louisiana Legislature. The inclusion of the hashtag suggests the announcement will be somehow related to a campaign for the 2015 fiscal session.

The header image prominently displays a new logo that says “Here’s My $2.” And the email introduces the new web address, heresmytwobucks.comalthough right now clicking on it just redirects to the LFEA website.

LFEA, which represents many of the major stakeholders in the Louisiana film industry, has set up a signup form for those interested in hearing the announcement on September 16:



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EDITOR’S LETTER: Join LFEA to Support Louisiana Film

by Arthur Vandelay

Three years ago, Scene Magazine was created to tell people about the great things that are happening in Louisiana. Although there was some awareness by the general public that films were being shot here, we wanted to share even more stories from the great chapter in this state’s history that is currently being written. We […]

LIFE gets a new name

by Jenny Bravo

The Louisiana Industry for Film and Entertainment recently stepped back to evaluate their goals, resulting in the adoption of a new title: The Louisiana Film and Entertainment Association (LFEA). The process included the votes of industry leaders, who agreed that the new direction reflected well on the preservation of Louisiana’s booming film business. Louisiana currently […]